This book or seminar will have a huge impact if:
~ You are a sales manager and your team must increase sales and profits.
~ You are a straight commissioned salesperson struggling to make ends meet.
~ Your company has given you what seems to be an unreachable sales goal.
~ You would like to start having more fun and less stress.
~ You find it difficult to convert prospects into paying customers.
~ You would simply like to take control of your sales career.
The principles in this book were tested by 4,838 sales people
I uncovered these principles the old fashioned way. Hard work. I conducted personal interviews with 507 professional buyers and 3,759 company owners and uncovered 90 REASONS why they bought from certain sales people, or what they did to get a sales person to lower their prices. The results were then tested online by 4,838 sales people from all 50 states and six continents to prove these findings would produce results.
Step by step instructions
You, or you and your entire sales team, will learn step by step, how to increase sales and gross profit starting immediately. These principles have been presented thousands of times for some of the largest companies in the country with specific and measurable results.
Most of the products you sell are also sold by your competitors. The same manufacturer, the same package and even the same cost. How can you differentiate yourself and do it in a way that will not cut your gross profit?
Why you lose business
It is a fact that you will lose 25% of your customers every year. Just think of how much more successful and profitable your company would be if it was able to drastically reduce this number. It’s easy if you know the real reason your customers switch to a competitor.
Open new accounts
New accounts is one of the fastest ways to increase your sales. However, nearly all new account calls are done using the wrong process. You will learn how easy and fun it can be once you learn the real reason customers make decisions.
Increase the value of every product
Adding value to every product is the key that will dramatically increase your gross profit. By properly using this little known technique you can actually make your customers feel good about buying from you at higher prices.
Increase your add-on sales by 50%
One of the most efficient ways to increase sales is to sell more to each customer. One small change in the way you ask for an additional "add-on" product will more than double the willingness of the customer to make the extra purchase.
What customers base their decisions on
This premise is so important, yet so unknown, it can make it easy for you to get a positive response without any effort. You can get hundreds of people making the sale for you with literally no extra effort on your part.
What your customers will pay more for
The only way to know for sure is to ask them. I have done all the work for you. I have asked thousands of customers and I have the 8 things they will pay more for. Once you know what they are you can easily begin to incorporate them into your sales presentation and become the primary vendor to your customer.
Why you will be replaced by a competitor
When a sales person calls on a new customer or one of their existing customers and simply tries to find the needs of that customer, they are actually looking for something that does not exist. What REALLY motivates your customers to buy? When you know the answer to this question your sales will take off.
Make it difficult to ask for a discount
Most sales people make it easy for the customer to ask for a discount on nearly everything they sell. This will stop the moment you put this technique into effect.
Seven words that will make you thousands
If this simple seven word phrase is used consistently it will not only help you make more money, it will double as an ongoing training program that will put thousands of extra dollars in your pocket .
A secret Abraham Lincoln used
Abraham Lincoln's secret has been analyzed and put into a formula that anyone can use to overcome every objection. It is so simple, yet so effective, you can use it on nearly any objection.
Thomas Edison’s secret strategy
Thomas Edison was a master sales person as well as a highly imaginative inventor. Many of his selling techniques have been analyzed and put into simple and easy, step-by-step formulas you can use. This one was his most powerful and effective.
Thousands have changed the way they view sales... and the extra income has changed their lives!
10 minutes a day can double your business
“When I first started with my previous company I had a couple of years in sales, but after reading your More Gross Profit principles I felt as if I never had a clue about sales. Since I started using this information my sales have doubled.” Michelle Rider, Macon, Georgia
Old Dogs CAN learn new trick
“Bob, the old dogs never get to old to learn. Yes, more than anything else in my 33 years of sales and marketing, it adjusted my thinking in a lot of areas that over the years bad habits creep into. I will utilize all of your lessons for future business." Jerry Seaver, Tulsa, OK
Cold calls – no problem
“The book is awesome and I actually look forward to making sale calls now!!! Even cold calls!!!! I plan to review the book often and to seriously 'digest' your strategies!” Dee Anderson, Batesville, AR
Makes selling seem easy
“Very informative, hands-on and easy to implement. Clarified the heaps of information surrounding the subject of selling!” Roan Theron, South Africa