Atlantic and Pacific Cod have been in high demand for the last several years, almost to the point of depleting much of the stock. There is great competition for the prime cod fishing grounds and this low supply will continue to push prices up for the next several years. The overall catches are down by 10% and the same is predicted for the next several years. Cod, in general, is regarded as a premium product with the Atlantic Cod having a slightly higher value than Pacific Cod. This white fish was historically used for breaded product, however, during the last few years the price has made it necessary to use other species such as Pollock. A Pollock fillet is gray pink and turns white when cooked. after it is cooked it looks similar to cod and is sometimes substituted to inexperienced buyers and chefs as cod.