What is the pork checkoff?
Today's pork checkoff is at work for pork producers. U.S. pork producers and importers pay $0.40 per $100 of value when pigs are sold and when pigs or pork products are brought into the United States.
This checkoff money is used for marketing pork products via all types of media.
If you are in a state that raises a lot of hogs you might consider contacting your state pork association and see if there is money available for your marketing efforts and training. This is a much overlooked source of marketing money by foodservice distributors and retailers.
Here is the link to the National Pork Producers Council where you can take the first step to locate the contact person in your state.