The most comprehensive sales and marketing
course available!
This program will have a huge impact on your
business if:
1 You are a sales manager
and your team must increase sales and profits. 2 You are a straight
commissioned salesperson struggling to make ends meet. 3 Your company has given
you what seems to be an unreachable sales goal. 4 You find selling to be
an uncomfortable, arduous process. 5 You find it difficult to
convert prospects into paying customers. 6 You would simply like
to take control of your sales career.
Ninety “how to” selling techniques collected
from every available source that are guaranteed to increase your
sales.
~ 90
web pages each containing expanded topic information. ~ 90 audio files you can download to
your MP3 or play online. ~ 90 one page PDF files you can
print and review every day. ~ 13 workbooks in PDF files you
can download and discuss.
~ 13 affirmations that will condition your mind for success. ~ Sign up for a personal
email every day for the 90 days. ~ Access via email anytime during the
follow up course. ~ A follow up email every week for the
following two years. ~ Affirmations, comments, quotes,
nothing has been left out.
Each
topic has its own webpage where you can read or listen online.
It also has several comments from sales people who have read
the topic and emailed a comment to be posted (there are
over 600 carefully selected comments from the thousands who
contributed). This not only makes it interesting, but you also
get the viewpoints of your colleagues on how they use the technique
in their selling as well as keeping up to the minute with fresh
ideas.
There are
audio links for each lesson that you can download to your iPod or
MP3 player. You can download them all or select only those you
want reinforced.
As you go
through the lessons you might think “I would really like to remember
that one!” All you have to do is “click and save” and when you are
finished you have your own customized audio sales coaching
program.
Each
topic has a ONE PAGE PDF file of that particular topic.
You can email it to your sales team, you can print it and take it
with you to review during the day, or you can “click and save” to
create your own book that is customized for you with selling
techniques that you want to study further. You can even
include it in your newsletter or magazine as long as you include my
name and website at the end of the article.
Everyone
likes to set a learning goal, however, we get busy and don’t follow
through, there is a built in solution. Each sales person can
receive an email every day for 90 days. Each email has a link
to a separate webpage as well as a short introduction about why you
should read the lesson. You and I will actually be taking the
course together. You can also chose to receive one email for
the week delivered to your in box every Monday morning.
After the 90
days you will receive an email every week for 104
weeks. After you receive the 104 follow up emails you
will automatically be returned to the beginning of the course and go
through the 13 weeks a second time. This will serve as a
review to see how much you remember as well as look over the
concepts and ideas that have been updated. This will continue
until you unsubscribe.
The history of the More
Gross Profit Master Sales Course.
This course
started over 25 years ago with 13 principles and a goal to practice
one principle per week for 13 weeks. The program was based on
Ben Franklin's scientific system for learning (more information
below). It was very successful, however, it needed more.
It then evolved to 90 daily principles with the goal of practicing 7
principles per week, 1 per day for 5 to10 minutes each
day.
From there
each principle evolved into a 600 word article. Each of the 90
articles were published in dozens of magazines and received a huge
amount of positive feedback from readers all over the country.
The
90 articles then became the foundation for a course for learning all
the techniques and strategies needed to become a master sales
person. Once the course was created it was tested over the
internet with sales people from all over the world with amazing
results. Many of the thousands of sales people who have gone
through the course contributed their ideas and techniques, making it
a collaboration of information.
Thousands of sales professionals have completed the course and
received their Certified Sales Professional
certificate. Some new to sales and some highly experienced
like Crocker Smith and Giselle Hudson.
“This course
reinforced things I already knew about sales, however, it also
opened up many entirely new concepts to me. Every lesson was
interesting. Your ability to explore what drives both the customer
and the salesperson is spot on. There are thousands of “How To Sell”
type books, videos and seminars available but I have never
experienced one better than yours.” Crocker Smith,
Branch Manager, Macon, GA
Crocker is a
highly experienced sales professional with over 25 years of proven
expertise in building market share over competitors. He is an
expert in establishing long term relationships with his
customers. He has achieved sales increases ranging from 12.5%
to over 100% and has been a four time winner of The Top Profit Award
for a company he previously sold for. Crocker has been a top
performer in every sales position he has held during his
career.
"Bob, I must tell you again that the way this
program is designed… somehow it increases your ability to
retain...it's in small doses...and simple...plus you give stories
that further increase the remembering factor. Years ago I studied
Ziglar…then more recently the likes of Tracy, Hopkins and Gitomer.
However NEVER, NEVER, NEVER like this. Is it on purpose that you've
turned the tables around to show us how we can use it to our
advantage as buyers? Because that is very effective. We are more
naturally buyers than we are sellers. Once we understand the process
from that comfortable position...it is EASIER to switch over to our
role as salespeople and realize that it's pretty much all the same
dynamic, just that we sit in different seats. WAY TO GO BOB!!!!!!
Thanks as always..." Giselle Hudson, Marketing Consultant,
Trinidad
Here’s how simple the
course is…
There are 13
sections and each section has 7 topics. Every Monday you will
receive an email with a link for the 7 lessons for the week.
Spend 3 to 5 minutes a day reading and internalizing each
topic. During the week take a few minutes, download the audio
files and read the comments on the web pages that other sales people
have made about each topic (there are over 600). Then repeat
the process for the next 12 weeks.
===============IMPORTANT==================
To take full advantage of
this 13 week program:
If you will
be out in the field without Internet access download the workbook
PDF files and the audio MP3 files for the week. This may not be
necessary if you have daily access to your computer and the
Internet.
To gain the
maximum benefit from this coaching program simply double click on
the email link found at the bottom of each lesson. This will
automatically open up a new message using your default email program
where you can send your comments or questions.
A
summary/action step is simply one or two points covered in the
article that you are going to try, a confirmation of something you
are already doing, or simply a short summary of what you picked up
by reading. These comments should be saved by you and
entered into a journal or saved to a folder in your email
program. They become your own personalized techniques for
increasing your sales and business relationships. If you are
taking the course for yourself and prefer to keep your comments to
yourself that is fine. Just be sure and record all 90 of
your comments. After you complete the 90 days, go back and
read one of your comments every day for the second 90 days. If
you repeat this a few more times you will be amazed at your
progress.
If you are taking the
course as part of a company program be sure to include a copy of
your summary/action step email to your sales manager, mentor, coach
or accountability partner. (This is what makes the program so
successful when you are training someone).
As soon as
you read a lesson you will see samples of what other sales people
have done.
=========================================
These two highly successful, scientifically
proven, methods for learning are the foundation for the More Gross
Profit Master Sales Course.
Benjamin Franklin and Toru Kumon both created a
system for learning that, when combined and applied to sales, will
teach you how to apply and remember every known selling technique
with ease and confidence.
Why 13 weeks - 90
days?
Benjamin Franklin. In the year
1723, a seventeen year-old boy arrived in Philadelphia without a
penny to his name. At age 42, he retired, wealthy. Few men, before
or since have ever been as successful as Benjamin Franklin. He gave
credit for his many inventions and business successes to his list of
13 principles. He said that each of them should be practiced in
order, for a week at a time, so that all of them become a habit in
your life.
When he was
seventy-nine years old, Benjamin Franklin wrote more about this idea
than anything else that ever happened to him in his entire life. He
felt that he owed all his success and happiness to this one thing.
Franklin wrote: "I hope, therefore, that some of my descendants may
follow the example and reap the benefit.“
Why 10 minutes a
day?
Toru Kumon. Toru Kumon was a Japanese
mathematics educator, born in Kochi Prefecture, Japan. He graduated
from the College of Science at Osaka University with a degree in
mathematics and taught high school mathematics in his home town of
Osaka. In 1954, Mr. Kumon began to teach his oldest son, who was
doing poorly in mathematics in primary school, and developed what
would later become known as the Kumon method. The unique
instructional method he created was so successful that his son was
able to do calculus by the time he was in the sixth grade by
studying only 10 minutes a day.
This method
involves repetition of key mathematics skills, such as addition,
subtraction, multiplication, and division, until mastery is reached.
Students then progress to studying the next mathematical topic. Mr.
Kumon defined mastery as being able to get an excellent score on the
material in the time given, which is intended to benefit students in
all their studies. Mr. Kumon strongly emphasized the concepts of
time and accuracy. At any time, there are more than 8
million Kumon students worldwide, and since 1956, more than 30
million students have enrolled in Kumon Centers
worldwide.
Here's how the Master Sales Course is
broken down.
The course is broken down into 13 weeks with one
lesson a day, totaling 90 lessons. They are carefully designed
to take you to different levels of sales, just like Toru Kumon takes
his students through the various levels of math.
Section one will
improve your attitude
The first three weeks are designed to develop an
attitude of service. The 21 lessons in this section will
result in more confidence, a new attitude towards selling and an
immediate increase in sales and new business. Ten minutes a
day reading and listening to the principles will have a powerful
effect, especially when you email an action step to me personally
about what steps you are going to take with the lesson. Each
lesson is approximately 600 words followed by carefully selected
comments from the thousands of people who have gone through the
program.
Section two will
increase your profit
The second section, also 21 days, is designed to
improve your negotiating skills. The results will be an
immediate increase in profits, an improved ability to negotiate and
a more positive attitude towards price objections.
Section three will
show you how to build your selling system
The third section is designed to take you
step-by-step through the sales process and show you how to develop a
system for self evaluation that will keep your skills cutting
edge.
Section four will
show you advanced techniques
The forth section is designed to improve your
closing skills and design more effective presentations and marketing
campaigns. You will begin to discover the common denominators
that will help you build your future success.
To get started simply go to lesson one, read the
entire page and click on the email link at the bottom of the
page. Put the email address of your sales manager, mentor, or
accountability partner in the Cc: line and send it. Repeat
this 89 more times and you will truly be a master in the art of
selling.
To sign
up, or to sign up one of your sales team follow the link below (or
contact me at Bob@BobOros.com ).
Credit
Card One payment of $90
Here's the complete course
outline
Week 1
Topics
Results
Why most sales
people fail and the one simple piece of information that
will make you a success?
The most important sale you have to
make and a very important but nearly unknown technique for
making it.
Why most motivation programs
fail and the key that will keep you fired up?
Two timelines that will
benchmark your sales career and help put your persistence
in high gear.
The key to turning all your
problems into business and career building opportunities.
What is the one key that will
practically guarantee your success in sales?
What is the single best way to
build credibility with your customers resulting in more
sales?
You will learn how
to manage your attitude
You will learn how to make the
most important sale of all
You will learn how to stay
motivated
You will immediately feel more
confident
Your attitude toward selling will
improve
You will look at problems
differently
You will discover the secret of
selling success
Week 2
Topics
Results
What is the most
effective way to differentiate yourself from your
competitors?
How can you build
a sincere personal relationship with every
customer?
What is the single biggest
reason you lose business and how can you prevent it from
happening?
What is the one
common denominator you can use that will sell every
prospect?
How can you build
your mental toughness to be able to withstand almost any
rejection?
What is the one
thing that will keep you persistent when everything tells
you to quit?
What is a
guaranteed process for opening 100% of the new customers
you target?
You learn how to make yourself
stand out
You will stop losing
business
You will stick with it until you
get the order
You will open new accounts with
ease
You will learn how to sell almost
anybody
You will learn the key of
building a relationship
Week 3
Topics
Results
What is a fool
proof way for setting, measuring and reaching your
goals?
What is the
fastest and most effective method for increasing your
product knowledge?
What is a way of
responding to a customer request that will cement your
future business?
How do you get
people interested in what you are selling without using
hype?
How do you
overcome the feeling of worry and insecurity when selling
on commission?
How you can
increase your sales by making a small but crucial
adjustment in your attitude.
Learn to
duplicate the secret all successful companies use to
increase sales on their most profitable
products.
You will be able to benchmark
your success
Complex product knowledge will
become easy to learn
You can stop using hype in your
sales
You will stop being worried about
money
You will learn how to multiply
your success
Week 4
Topics
Results
The one simple
technique that will show you how to increase the value on
every product you sell.
How to make
yourself more trustworthy and believable when presenting
your products.
The one single
response you can use to stop the customer in their tracks
when they are shocked at your price.
How to make your
presentation when you are unable to talk to the decision
maker.
How to set up
your presentation so it will be very difficult for the
customer to ask for a discount.
A seven word
phrase that when used correctly will make you and save you
more money than you ever thought possible.
The secret
Abraham Lincoln used that enabled him to overcome every
objection and win nearly every case.
Value added selling will be a
breeze
Your customers will know you are
sincere
You will learn how to deal with
price buyers
You will be able to get to the
right person without any problems
You will learn how to keep from
giving a discount
You will learn a clever strategy
for dealing with objections
Week 5
Topics
Results
One simple word
that will position you and your customer against your
competition.
Thomas Edison
used this strategy to get five times more for an invention
he was selling.
If everyone is
always beating you up in price you are making this common
mistake.
By making one
small change in the way you present new products you will
increase your add on sales by 50%.
One technique you
can use when giving a price reduction that can actually
increase your gross profit.
A technique used
by price buyers that can drastically cut your gross profit
if you are caught off guard.
How to avoid
falling into the trap when a customer brackets your
price.
You will never fear a tough
question from a customer
You will learn what people will
buy and what they won't
You will learn how to present
your price
You will increase your account
penetration
You will learn a question that
will greatly increase your profit
You will not be taken advantage
of
You will be an expert at playing
gross profit poker
Week 6
Topics
Results
What is the
single most important premise a customer bases their
decisions on?
A powerful
management principle everyone uses that can help you sell
even the toughest customers.
How a small
change in focus can make your customers more friendly and
receptive to your ideas.
How to use a
technique that Thomas Edison used to sell every one of his
inventions.
A year long study
with 100 companies revealed an extremely valuable skill
all their top sales people were using resulting in huge
sales.
How do you get
customers to change when they can get the exact same
quality, service and price from a competitor?
How do you set up
your presentation so customers always go with you over a
competitor?
You will learn how to influence
your customers decisions
You will have no fear of the
tough customers
You will learn the secret of
controlling your customers attitude
You will learn to remove all
customer resistance
You will learn how to sell
without giving discounts
You will know how to have a
customer chose you over your competitor
Week 7
Topics
Results
Seventy eight
percent of all sales people do not invest enough effort in
this simple skill that can double call
effectiveness.
The one point of
difference that positions you as just another sales person
or as a consultant.
Why 90% of all
sales are lost in the first 10 seconds of the sales
call.
If you are
finding the needs of your customers and filling those
needs, don't be surprised when you are replaced by a
competitor.
If you are having
trouble overcoming objections it is because you don’t know
this TRUTH about objections.
There is only one
perfect way to start your close and only one question you
need to ask to get the sale.
Know this truth
about follow up and customers will want to buy again and
again.
You will become an expert planner
You will be able to ask meaningful
questions
You will be able to get anyone's
attention
You will know how to give a persuasive
presentation
You will turn
objections into reasons for buying
You will be able to
close without using pressure
You will be able to
take away your competitors business
Week 8
Topics
Results
A set of numbers
you MUST know and embrace in order to achieve a huge bank
account.
It is imperative
that you have the answer to these seven questions BEFORE
you design your presentation.
How to use five
factors to maximize the most important selling point your
have - your price.
What is the
underlying message your price is sending to your
customer?
The one skill
that EVERY successful sales person has
mastered.
What is the most
effective method for rising above your
competitors?
The answer to
this question can help you sell and market with laser
focus.
You will learn set up your
numbers so you can't fail
You will learn a proven formula
for designing your presentation
You will learn how to make your
price seem low
You will learn new way to view
your price
You will know how to use the most
powerful skill in sales
You will know how to out sell the
competition
You will set up your plan so you
cannot fail
Week 9
Topics
Results
How to duplicate
a skill used by a highly successful doctor to dramatically
increase your results.
A simple strategy
used by a top sales person that made him welcome
everywhere he went.
What is the most
powerful technique for getting the customer to have
confidence in you.
If your customers
are treating you like a doormat you are guilty of this
fatal mistake.
What one crucial
moment during the sales process determines the life or
death of the sale?
What is the
mental process you should go through before the sales
call?
You will be motivated to make
more effective calls
You will know how to open doors
that have been closed
You will instill confidence in
your customers
You will learn how to open a
sales conversation
You will know how to use trial
closes
You will learn how to prepare
mentally for a call
Week 10
Topics
Results
What is the
fastest way to build rapport and reduce buyer/seller
tension?
What is the best
way to nudge the sale in your in your favor with a
hesitant customer?
How to create
demand for your product or service that makes the customer
feel like they might miss out?
How to apply a
powerful concept used by insurance companies, lawyers and
politicians.
The secret of
getting in step with your customer and becoming an
assistant buyer.
Use this
technique and the buyer will instantly take possession of
the product.
How a technique
used by comedians can make your presentation more
powerful.
You will learn how to make the
customer feel at ease
You will learn how to move the
customer forward without using pressure
You will know how to make the
customer want to buy
You will use the most powerful
presentation in the world
You will be able to ask a simple
question to turn the sale around
You will be able to have the
customer take possession of the product
Week 11
Topics
Results
There are
hundreds of closing techniques and here is why nearly non
of them work.
What do you do
when a customer hits you with objection after
objection?
How can you sell
your customer an insurance policy against
failure?
Harvard
University conducted a test and discovered the most
powerful motivator in the world.
What is the most
effective technique for overcoming telephone call
reluctance?
How to let the
customer believe they accomplished their objective of
putting you on the defensive.
Why is it
sometimes a good idea to agree with an
objection?
You will use the three most
powerful closing techniques
You will be able to deal with the
tough buyer
You will feel confident selling
your high quality products
You will motivate your customers
to buy more
You will double your
effectiveness on the phone
You will be able to control your
customers feelings
You will be able to handle an
objection that is true
Week 12
Topics
Results
What is the most
powerful way to deal with a customer who is only
interested in price?
Why a customer is
disappointed when a sales person doesn't ask them to
buy.
What is the next
step in the sales process after the customer is qualified
to buy?
What is the
biggest mistake 97% of sales people make after they ask
for the order?
What is the
number one reason 70% of all sales people cut their price
before they are asked?
What are the five
important steps that are used to open nearly every new
account?
What is an
important selling concept that will take all the risk out
of the selling process?
You will handle price buyers
without difficulty
You will have a better attitude
about closing
Easily qualify new prospects and
help them buy
You will know what to do after
asking for the order
You will know when and if you
should cut your price
You will learn a blueprint for
opening a new account
You will learn how to take a no
without the lost feeling
Week 13
Topics
Results
The importance of
understanding the different between selling on specifics
and selling on generalities.
How to use
silence as one of your most valuable and important selling
strategies.
Once you have
reached a certain level of success it is easy for this
mistake to creep in and cause your downfall.
Many people
believe that selling is a natural skill and people are
born with it - are they correct?
There are seven
things that buyers want and you will be light years ahead
if you know what they are.
Do you believe
there are certain times of the year that your sales are
slow and you cannot sell?
What was the most
successful self development program ever invented and how
does it work?
Know what the customer will focus
on
know when to stop
talking
How to keep going after you have
become successful
Know that you can learn how to be
a successful sales person
Know exactly what the buyer
expects from you
Be confident about selling even
during off season
Put into effect the most powerful
self development program ever
invented
Each
topic has its own webpage where you can read or listen online.
It also has several comments from sales people who have read
the topic and emailed a comment to be posted (there are
over 600 carefully selected comments from the thousands who
contributed). This not only makes it interesting, but you also
get the viewpoints of your colleagues on how they use the technique
in their selling as well as keeping up to the minute with fresh
ideas.
Each
topic has a ONE PAGE PDF file of that particular topic.
You can email it to your sales team, you can print it and take it
with you to review during the day, or you can “click and save” to
create your own book that is customized for you with selling
techniques that you want to study further. You can even
include it in your newsletter or magazine as long as you include my
name and website at the end of the article. 
The
90 articles then became the foundation for a course for learning all
the techniques and strategies needed to become a master sales
person. Once the course was created it was tested over the
internet with sales people from all over the world with amazing
results. Many of the thousands of sales people who have gone
through the course contributed their ideas and techniques, making it
a collaboration of information. 
“This course
reinforced things I already knew about sales, however, it also
opened up many entirely new concepts to me. Every lesson was
interesting. Your ability to explore what drives both the customer
and the salesperson is spot on. There are thousands of “How To Sell”
type books, videos and seminars available but I have never
experienced one better than yours.” 
"Bob, I must tell you again that the way this
program is designed… somehow it increases your ability to
retain...it's in small doses...and simple...plus you give stories
that further increase the remembering factor. Years ago I studied
Ziglar…then more recently the likes of Tracy, Hopkins and Gitomer.
However NEVER, NEVER, NEVER like this. Is it on purpose that you've
turned the tables around to show us how we can use it to our
advantage as buyers? Because that is very effective. We are more
naturally buyers than we are sellers. Once we understand the process
from that comfortable position...it is EASIER to switch over to our
role as salespeople and realize that it's pretty much all the same
dynamic, just that we sit in different seats. WAY TO GO BOB!!!!!!
Thanks as always..."
Benjamin Franklin. In the year
1723, a seventeen year-old boy arrived in Philadelphia without a
penny to his name. At age 42, he retired, wealthy. Few men, before
or since have ever been as successful as Benjamin Franklin. He gave
credit for his many inventions and business successes to his list of
13 principles. He said that each of them should be practiced in
order, for a week at a time, so that all of them become a habit in
your life. 
Toru Kumon. Toru Kumon was a Japanese
mathematics educator, born in Kochi Prefecture, Japan. He graduated
from the College of Science at Osaka University with a degree in
mathematics and taught high school mathematics in his home town of
Osaka. In 1954, Mr. Kumon began to teach his oldest son, who was
doing poorly in mathematics in primary school, and developed what
would later become known as the Kumon method. The unique
instructional method he created was so successful that his son was
able to do calculus by the time he was in the sixth grade by
studying only 10 minutes a day.
