If you are looking for a sales career and not just another sales job or get-rich-quick scheme, you have come to the right place.  Look around your marketing area and ask yourself what is the one common denominator when you look at hospitals, nursing homes, schools, universities, restaurants, sandwich shops, catering companies (the list goes on and on) - they all buy food (and they buy it over and over again).  Look at all the trucks on the highway and nearly every other one is a food delivery.  

There is a gigantic network of sales professionals behind the scenes providing a huge array of products and services. 

Read on and discover how you too can launch your new career and live the independent lifestyle you have always dreamed about.

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"Mr Oros, I would sincerly like to thank you for creating your sales program. I have totally embraced your selling methods and have created a worldwind of a sales with the confidence I have gained. I have opened up 5 new accounts in the last 3 weeks. Each account is an A account generating a minimum of $2,000 a week and as much as $8,000 a week. Needless to say I have been noticed by upper management. I just recently placed second in a division focus sale on bacon. The average territory manager sold 100% of their goal. I was second in our division with a whooping 400%. ALL BECAUSE OF YOUR SALES COURSE!! Thanks for your training."

Sven Levister, Distributor Sales Rep, US Foodservice

Hello Future High Earning Foodservice Sales Professional,

My name is Bob Oros, President and Founder of USAFoodSales.com, a company dedicated to helping you succeed as a foodservice sales professional.  Since 1990 I have been helping sales people, just like you, accelerate their careers and increase their sales and income. 

Why should you follow my advice?

As a veteran with 35 years in the foodservice industry I have trained over 25,000 sales people for 1,000+ companies which makes me uniquely qualified to help you create a successful career as a foodservice sales professional.

I've also amassed an enormous contact list of prospective employers and would dare say it is the largest in the industry.  The list includes nearly 20,000 foodservice distribution and manufacturing companies.

But one of the biggest problems they have is finding good qualified sales people.  That is where you come in, and I can help.  With us working together I can help you achieve your highest earning potential.  For a distributor sales rep a six figure income is not uncommon.

When the topic of foodservice is brought up most people think of working in a restaurant.  However, there is a huge industry exceeding 80 billion dollars per year in sales that supply not only restaurants, but 27 segments of the foodservice industry.  This huge, yet little known industry has a sales force of more than 50,000 and is growing faster than the industry's ability to hire and train new sales people. 

The foodservice industry includes...

• Full line foodservice distributors
• Meat processors and distributors
• Poultry processors and distributors
• Seafood processors and distributors
• Produce distributors
• C-store distributors
• Retail store distributors
• Brokers and manufacturers
• Pizza distributors
• Bakery distributors
• Deil distributors
• Dairy distributors
• Supplies
• Equipment
• Specialty distributors

...plus dozens of other product categories.

In addition to the distributor sales people (referred to as a DSR) there is a large network of food brokers, manufacturers, and a dozen associations that support the industry.

If you believe you have what it takes and are willing to put in the work, I can help you become a highly paid sales professional in the foodservice industry. 

You need an edge...

If you simply walk into a foodservice distributor and ask to apply for a sales job, your chances of getting past first base are slim.  Most jobs come from the inside.  Education and previous experience are not necessarily deciding factors. 

However...

I have the only foodservice sales course in the industry. This course is being used by hundreds of companies to train their new sales people and bring them up to speed in record time. The inside information you will learn in this course in not available from any other source at ANY price.  This information will cut two years off your learning curve and get you up to speed starting from day one.

Nothing has been left out...

• Over 400 pages of industry specific content
• 200 page workbook that will guide you step-by-step
• Certificate when the workbook is completed and returned
• An email coaching program – receive an email a day for 90 days
• 90 web pages with comments from successful sales people
• 10 hours of audio MP3 files on a flash drive
• "Staying Motivated" written by 70 industry professionals
• "Why a career in sales" written by 85 industry professionals
• "Meateater Sales" book that will jumpstart your sales
• Five year follow up that will keep you up to date.

Here's what Melissa Waterbury, RD, had to say about the course...

"I am a well polished professional, college graduate, culinary trained chef and dietitian. The course normally takes 90 days however, I was able to complete it in 36 days because there was so much interesting information. The audio made me feel as if Bob himself was talking just to me. Everyday I gained additional confidence to talk with my customers.   Thanks for a great start in my new sales career."

1. Adjust your attitude to one of service.
2. Learn to deal with every conceivable selling situation.
3. Learn to select accounts and organize your territory.
4. Learn what your sales manager expects of you.
5. Learn to organize and prioritize your activities.
6. Selling to the 27 foodservice segments.
7. Discover the various things that effect food cost.
8. Learn how to be a food safety expert.
9. Help customers market their restaurant.
10. Help customers keep their staff motivated.
11. Analyze a menu and suggest improvements.
12. 10 case studies of successful chain restaurants.
13. Over 100 Center of the Plate topics.

Enrollment in this course is limited

There is only one way to enroll in this course. By invitation (the classified ad you answered is your personal invitation). Due to the personal nature of this program new enrollments are limited to a certain number per month. Once the quota is filled you will not see the ad run again for several months.

How much is the investment?

Companies have paid over $10,000 to have this training presented to their sale team.  Normally a course like this would cost upwards of $2,000.  Your investment is only a one time enrollment fee of $197.  That includes everything, even lifetime job finding assistance!  This is $200 off the regular price.  At this particular time there are openings in  every part of the country and I am being called nearly every day by companies asking me to send them graduates of the course.

See for yourself why hundreds of companies rely on this training  (32 page pdf file)

Section 1 - More Gross Profit INCLUDED IN THE COURSE.  Sales people who put the strategies to work have experienced sales and gross profit increases ranging from 22% to 111%. Nothing has been left out. This program will show you how to be the type of sales person customers want to do business with! It took over 7 years to create the original content in this "industry specific" section of the course. Interviews with 507 professional purchasing managers and 3,759 restaurant owners were conducted to discover how they made their buying decisions. Their feedback was converted into powerful selling strategies that will change the way you view selling forever. Contact Bob Oros Click here to enroll in the Master Sales Course

Kevin Harpham started in sales with no previous foodservice experience...

"Thanks for your GREAT course. Since starting in April, my sales have grown substantially each month. In the month of August my territory was up 18% over the previous year. I am still excited to call on my customers every day because I know that I am knowledgeable and there is very little that can stop me from being the best sales person that has ever called on them.  Thank you again and I am very excited to meet you at our January meeting."

Here is what John Boylan, VP Sales and Marketing, Berks Packing Company, Reding,PA, said immediately following one of the live training sessions for his sales team...

“Within hours after the Bob Oros Seminar one of my regional managers reported a savings of over $5,000 on a contract he was working on. Another reported an increase in gross profit of $1,800, ALSO WITHIN HOURS AFTER THE SEMINAR! ”

Section 3 - Center of the Plate INCLUDED IN THE COURSE.   How to beef up your sales and get the edge over your competitor showing your customers closely guarded secrets about boxed beef, portion cut steaks, ground meats, fresh pork, hams, bacon, chicken, turkey, seafood and specialty meats. Over 50% of a restaurant's food cost is center of the plate - the meat items they buy. Most restaurants build their reputation on their center of the plate theme.  Steak house, BBQ, seafood, chicken, ribs, roast beef, etc. Even a small family restaurant serving less than 1,000 meals per week spends over $100,000 per year on meat products. For every case of green beans purchased by a restaurant, which contains 120 portions, there are 120 portions of meat also being purchased, usually at 10 times the cost and 10 times the gross profit dollars. Contact Bob Oros Click here to enroll in the Master Sales Course

Comment from Heidi Pawlak, Midwest Foodservice Brokers who attended a live seminar...

"I’m really getting a lot out of the course. It is AMAZING. I sat through sales training with all the companies I represent and I’ve gotten more out of doing the course than I have listening to dozens of manufacturers present their product line."

Section 4 - District Sales Manager INCLUDED IN THE COURSE.  How to build a six million dollar territory with a 27% gross profit by carefully selecting the right accounts, learning how to grow your business, motivating yourself to sell every category, and learning to become your customer's most valuable resource. A successful DSR must have the right combination of experience and street smarts. You must also have complete knowledge of not only selling strategies, but how to train, manage and motivate your customers. You will see how effective you can become when you: Have a blueprint for your territory that will guarantee your success Divide your market into 27 segments and penetrate them one at a time Set up your system of accountability and sell every account in your territory Contact Bob Oros Click here to enroll in the Master Sales Course

Here is your 6 step plan to success once you receive the course (delivery in 5 to 7 days)...

1.  Fill out the online registration form.  You will immediately receive an email with all the details as well as an invitation to contact me with any questions.  I will be available 24/7 as your personal coach during the entire course.  Once you complete the training I will help you guide your career in any of the many directions that will be available to you.

2.  Next we will start the 90 day email coaching - I will take you step by step through the course.

3.  Listen to the 10 hours of audio MP3 files at least 2 or 3 times so you learn to understand the customer you will be selling.

4.  Spend 4 or 5 hours each week completing the assignments in the workbook so you can finish within the 90 day time frame.

5.  After 13 weeks mail me your completed workbook. It is important that the workbook be completed within the time frame.  You can complete the course as fast as you like but shouldn't take longer than 90 days.

6.  I will return the workbook with a certificate and a list of suggested companies for you to apply to.  This certificate, when a copy is attached to your resume, will carry more weight than you can possibly imagine.  It will set you apart from all the other applicants and will show the employer that you are serious about making foodservice sales your career.

CLICK HERE TO ENROLL NOW

Why Foodservice Sales Is The Best Job In The World

If you watch the news nearly any day of the week, you will agree there are plenty of things to worry about.  When prices skyrocket, the stock market tumbles, and customers are worried, most people start to worry about their jobs.   The foodservice industry is not subject to the economic downturns many industries are up against.  People are going to eat no matter what is going on.  Schools are going to feed their students, hospitals are going to feed their patients, nursing homes are going to buy food for their residents and restaurants are going to continue to thrive.

As an added value to the course you will get personal advice from over 150 foodservice sales professionals (my friends and colleagues).   Each one will tell you why they believe they have the best job in the world!

Here is a preview...

Foodservice sales is the greatest job in the world because you are able to help people succeed in their business, because you have the freedom and flexibility to create your own schedule, because you have unlimited earning potential, because as you develop great relationships with your customers, they become friends. Wouldn't trade it for the world!

Ray Nicholas, Sysco Division President

I sold meat for my brother for my first year with Newport Meat Co. down South. It was the best of times; it was the worst of times. Gulf war started, gas rationing, you name it, but the reasons I started a career in foodservice sales still holds true for those in the profession.

1. For many sales positions, unlimited income potential. The more you sell the more you make. Obviously this would apply to commission type positions.

2. Extreme levels of freedom. You can usually set your work hours. Extended lunches, leave early start late. If you are successful, you have lots of additional freedoms that are not associated with an office environment.

3. Lots of independence. No boss looking over your shoulder.

4. Sharing the Entrepreneurial spirit without the investment of a business. You can make and do what you choose as long as you are
bringing in the "bacon".

Michael Kelly, Sales Professional, Feesers Foodservice, Inc.

I would be glad to give you a couple of ideas about why a career in foodservice sales is the best job in the world... you have helped me without question, Bob!

I have 2 1/2 years of foodservice sales experience, in other words, I am a rookie. I believe that sales is the best job in the world for me for the following reasons:

1. I truly enjoy working with people and helping them make decisions on buying. Successful foodservice selling is proportionate to the relationship that you have with your customers. I cannot pick who I want as a customer, I have to make the sale to all that will buy. Periodic reviews will later decide which customers are truly worth my time.

2. I was a chef for 20 years which has really helped me in my food sales career. You have to really be passionate about selling.

3. I love the fact that I'm on the move each day going where I want instead of sitting all day at a desk job.

4. Only I decide when I will get a raise. If I spend time on planning each day, I will produce sales which not only increases my pay, but gives me the benefits (trips, perks, etc.) that I was working so hard for.

5. Understand that each industry changes at some point, and new approaches to selling are needed. Learn how to adjust to these changes through a course like Bob's. It is really helping me! Thanks again Bob for all of your help!

Gerald "Chip" McFall, District Manager, US Food Service

I believe that a career in foodservice sales is the greatest profession in the world because every great leader started with the sale. He or she is responsible for convincing their followers the path in which to choose, the product in which to buy, the idea in which to invest. Jesus persuaded 12, which lead to billions of sales that followed and a better way of life for billions of people. All the great prophets, business owners, inventors started out persuading a group of people on an idea. Sales and persuasion are the spark that starts every great ventures.

In the food business nothing starts until the first case is sold. No manufacture makes the case, no distributor buys the case, no driver delivers the case, no warehousemen picks the case, no customer resells the case. None of these people receives a paycheck each week until someone persuades another on an idea. The paycheck that keeps the lights on and their children fed.

It all starts with the person brave enough, persistent enough and determined enough to make the first sale.

Michael A. Farha, Sales Professional, Ben E. Keith Foods

Why I believe that a career in foodservice sales the best job in the world. There are so many wonderful things about this business. Every day is a brand new adventure, a new place and new faces. You get the opportunity to work on your own with an incredible amount of freedom and creativity. You are out amongst the people helping them solve their problems by presenting solutions. The chance to compete head to head in a job that absolutely rewards a smart, strong work ethic. You will be paid on job performance.

Matt Browning, Territory Manager, U.S. Foodservice

There are several reasons why a career in foodservice sales is the best job in the world. I have a passion for food and I get to interact with food and food people everyday. I love the fact that I determine my own income. When I was in the restaurant I worked seventy hour weeks and months at a time without a day off. I gave myself to my job and I knew exactly what I was bringing home each week. Now I get rewarded proportionately for my work. Before I could have sat in my office with my feet up, five days a week, clocked out after 8 hours and made the same amount of money. That's just not me.

I love the fact that if I do my job right all of my customer's lives get better. They make more money, have more time, are happier. That is what gets me going in the morning. I love to win. I want to be the best. I want to be better than all my competitors. I want to be better than all my coworkers. I want a guy that's been in the restaurant business his whole life to say about me: "that's the best sales rep I have ever had." I want to be better than I was yesterday, last week and last year. I hate when I walk out of a customer or a prospect and I didn't win every single piece of business in there. Sales is the best job in the world because I have a daily quantifiable ability to be the best.

Tom Wheat, President, Cable Meat Center

"Nothing happens until something is sold." The best product, the best manufacturing facility, the latest technology, the most qualified work force, or all the capital you might possible need – all are standing idle until something is sold.

Sales is the driving force behind commerce. It is an exciting, dynamic, challenging, and at the same time a very difficult task. You are only limited by yourself. The sky is the limit to personal achievement and financial success. Helping customers solve problems and meet their goals builds unique relationships.

I own my own foodservice distributorship. Only about 30% of my time can be devoted to sales. I wish that percentage was more like 70%.

Gary Sells, Ginsberg's Foodservice

A career in foodservice sales allows you the independence of becoming as rich as you want to. It allows you to be a self starter. It allows you to be an independent part of a team. It allows you to manage yourself. It allows you to be confident in your OWN abilities. It allows you to sell to whomever YOU want to... It gives you personal freedom and accountability to a team.

Sales IS the best job YOU can have... and selling food is the perfect product line to sell!!

Scott Nicotra, Territory Manager, US Foodservice

The reason why a career in foodservice sales is the greatest job in the world is because day in and day out, we get to help someone! To me that’s what helps me roll out of bed in the morning... I always approach everyone with the "How can I help you today" attitude! Just knowing you have given someone an alternative in life speaks more than money!!

Cori Mazzotta, Regional Sales Manger, Ember Farms

I believe a job in foodservice sales is the best job in the world because you are meeting and developing relationships with new people everyday.  You are helping people by filling their needs with the product or service you sell.  Depending on what sales job you have in the industry, you may get to see the country or even the world.  Lastly because of all of the above I feel that sales is the best job in the world because it does not feel like a job, it is fun.

Diane R.Vieira, Regional Manager, Northeast, Ember Farms

I BELIEVE THAT A CAREER IN FOODSERVICE SALES IS THE BEST JOB IN THE WORLD BECAUSE:

- I am a major factor in my own fulfilled Goals and Accomplishments.
- I am continually in the process of learning and training.
- I have the Independence and satisfaction in the balancing of my Professional Career and my Family.

Most importantly, my career in foodservice sales has lead me to meet the most dynamic, strong character and honest group of people. My persistence, ability and character are challenged. These challenges are the times that I am able to reflect on who I am, to realize the dignity and differences of all people and most importantly the fact that a career in foodservice sales can bring you to a place of great satisfaction.

Chesley Wyatt, Director of Training, Ben E Keith Foods

There is no better job in the world then being in foodservice sales and the reasons are simple. A person that is disciplined in their goal setting and expects and wants more this profession provides that. The only competition one has in sales is themselves and when this is realized we only become better.

Terry Miller, Sales Representative, Mid-America Wholesale

This intrigues me because I have often wondered how I ended up in a job I truly love.  I love the competition involved in foodservice sales just as I love sports. You can compete to the death but keep it clean and shake hands afterwards with your rival if you play fair.  The ability to out work out hustle out think and out do your job all depends on yourself.

Being your own boss but not having to run a business and worry about all the finer points like payroll, inventory, taxes and repairs, etc.

Foodservice sales just can’t be beat. The paydays are nice too.

Kenny Siegel, Sales Manager, Swiss Chalet Fine Foods

It was scary for me to think about a sales career in the beginning. I didn’t understand anything about sales. All I thought about was the reputation of car salesmen. Then I realized someone is going to buy something from someone so it may as well be from me!

I believe working in foodservice sales is the greatest career ever. It is more than just a job. It forces you to improve yourself in all areas of your life. The challenge and the opportunities are rewarding financially and monetarily. I have the freedom to set my schedule as well as my income. The more I sell the more money I earn! What a concept!

When people ask what I do to earn a living I tell them I am in the people business. I love sales and I love people, after all they are my species, what a perfect fit. After 24 years in foodservice sales I have never looked back. I am excited everyday to make new friends and make money helping them. If you are thinking about a professional career, foodservice sales is a perfect avenue!

Jonathan Gifford, Sales Manager

Why I believe a career in foodservice sales is the best job in the world:

For me I never really knew what I wanted to be growing up.  It took me 4 yrs in college (getting a degree that has nothing to do with what I do now)  4 years in the army and then it hit me I have a personality that I think will help me succeed in one area and luckily I found my way into foodservice sales.  The truth is the fact that I have a challenge every day.   Sales is not easy and every morning when I wake up I am excited about getting out there and pushing myself into areas I have never been.  

When prospecting no two customers are the same - they all have different bents to certain things.  With that said no two sales are made the same. I can close a sale with this guy real easy but down the road there may be a guy with the exact same need but he is a little harder.  

Challenge, that's what it is all about.  I also really like the fact I do not have a sales manager breathing down my back (of course I am the sales manager now).  When I was on the street I looked at it as my own business minus all the over head, legal fees, employees, etc....  You have the best of both worlds.  I never had an issue with taking off on a Wednesday afternoon around three to go home and play with my son.  I knew I had everything done before that and the truth is I would work twice as hard to get the cold calls in on those days.  (As a sales manager I still have no issue with that if I know my DSR's are doing what is right)  Being in foodservice sales is a great freedom other careers just do not have.  So the challenge, the natural ability to talk to any one about anything (no one has a natural ability to sell - you must be trained), and the freedom I have are the main reasons I have chosen to be in sales.

Terry R. Barr, Category Manager, Brown Food Service

I have worked in foodservice sales for over 35 years and have never regretted it. Where else can you give yourself a raise just by making an extra call a day? Where else do you get the satisfaction of helping someone with a need that fits their desires and makes them happy?

Of course it is stressful, of course you have goals to meet and quotas to meet, but if you are organized, love your work and have product knowledge the stress level is greatly reduced. Selling something is serious work, you are providing a service or product to someone to fit their needs and wants and you must make sure they are happy and refer your service when the product or service does it’s job. Have I had my good days and bad days, yes, but so does everyone else, but as a foodservice sales person, consultant or whatever you call yourself, we have freedom.

Do I love what I have been doing all these years, I love it, and can you imagine, they actually pay me to do it. Sales is the best, we are no longer the peddlers of old, we are consultants and problem solvers. Quite a daunting task and when the customer says “thanks”, you feel good inside and know you did a “job well done”.

If you have read this far you are someone who is definitely interested in starting a new career.

I have a free gift for you. No obligation.

You can get started RIGHT NOW by making the first and most important sale - the one you make to yourself.

Click here to receive a 100 page ebook

**This 100 page ebook is actually part of the course - yours free to help you make your decision.

I look forward to being part of your success as a Foodservice Sales Rep.

Thanks again for your interest. 

Bob Oros, CSP, CMC

Click here to enroll in the Master Sales Course

Email me with questions

 

PS:  There are hundreds of proactive sales people currently going through the course and hundreds more who have earned their certificate and enjoying a great career in the foodservice industry... Are you ready to join them?

 

Can you picture yourself selling the products and services for companies such as these (a few of my customers)?

Berks Packing Reading PA.  “Within hours after the Bob Oros program one of my regional managers reported a savings of over $5,000 on a contract he was working on. Another reported an increase in gross profit of $1,800, ALSO WITHIN HOURS AFTER THE SEMINAR!”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar). 
John Boylan, VP Sales and Marketing

Sysco Grand Rapids    “It was obvious the attendees were riveted to you from start to finish. They responded enthusiastically to your humor and entertaining stories. Our entire sales force enjoyed the time you spent with them, we received many notes of thanks for a great meeting and speaker.  Thank you Bob Oros”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Jon Myers, VP Sales and Marketing

Sysco St Louis  “An old Chinese proverb says: ‘A single conversation across the table with a wise man is worth a month’s study of books.’ After our meeting the feedback from our sales force is the session you did for us was worth a whole year of studying! It is very rewarding to offer a session to the sales force that they can ‘sink their teeth into’ and hit the streets with something to fall back on when faced with those frightful obstacles that seem to get in the way of their goals. Thank you Bob Oros.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar). 
Randy Yerges, VP Sales and Marketing

Nicholas and Company Salt Lake City     “Your enthusiasm and energy has created quite a “buzz” within the company and I am already beginning to see “immediate” overall results stemming from your session. From the moment I started working with you I knew that I had located the individual that could help make a difference.. Your pre-meeting preparedness, program execution and delivery was all very professionally done. I look forward to working with you again in the future.”   (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Jeffrey Jeppesen, Senior VP Sales and Marketing

Crean Foodservice New Zealand  “The success of our conference was largely attributable to the extremely high quality of your Bob Oros Sales and Negotiating presentation. Having a sales trainer of your caliber with specialized experience in the distribution industry was invaluable to our staff. It has been less than two months and already we have started to notice the difference. Here are the results from your presentation. 1. Our sales people are aware of different sales techniques and are experimenting with them. 2. They have a greater motivation to become better at their job. 3. They have an excellent resource (your manual) that they can refer back to. 4. And even better, we have seen an increase in margin!”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Nigel Boswell, Managing Director

Evco Wholesale Emporia KS   “It has been a little over two months since Bob Oros conducted training for our sales force at EVCO. I wanted to let you know that in the opinion of myself and our sales representatives, this was probably the best and most pertinent sales training we have ever had. Your presentation not only kept everyone’s attention, but also gave us practical and real life tools to improve sales performances. In the two months since, I received examples every day of your training being put into effect in areas of organization, planning, listening skills, handling objectives and justifying price instead of discounting it.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Bob Wells, Director of Sales and Marketing

Ben E Keith Company Oklahoma City   “We have used Bob Oros as part of our training program for 10 consecutive years and his insight on sales strategies in our industry has been very beneficial to our sales force. I would highly recommend Bob’s program to any company desiring to keep the skills of their Sales Representatives cutting edge.”   (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Kirk Purnell, General Manager, Oklahoma City

Goldberg and Solovy, Los Angeles   “It is rewarding, as a sales manager, to hear twenty year veterans thanking the company for investing in them and their future. It made my day. Your seminar delivers exponential value, to both the individual and the company. The manual works like a DSM, with out the expense account. A few reps have commented on the effectiveness of its information before and after making sales calls. Now I can have a coach in every car.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar). 
Terry Morvan, VP Sales and Marketing

Brakebush Brothers Westfield WI    “The response from our entire sales team was extremely positive regarding your presentation skills and content. Your keynote address on selling and negotiating skills was a very fitting conclusion to our meeting. “Everyone enjoyed the humor and real world experience you brought into to the presentation.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Steve Ross, VP Sales and Marketing

US Foodservice Las Vegas  “I would like to take a brief moment to thank you for your excellent presentation at our general sales meeting. I have never had as many positive responses to speakers in the past. It is a tribute to your knowledge, southern charm, and story weaving that held their attention for fours hours! We all know that Gross Profit is the key to our industry, being able to get it and justify it is the tough part. You gave us many ideas and theories to try, and I can’t wait to see the results. I would highly recommend your talents to any and all of our US Foodservice divisions. I can’t wait to have you back again so that our sales force is even better prepared for the daily challenges they face.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Norman Wenzl, General Sales Manager

Quality Meats and Seafood Fargo   “We thoroughly enjoyed your presentation. Your program took the everyday events of sales interaction and made them the focus of ways to increase sales and profits. You instilled confidence in our Account Reps to be prepared, to plan and to build their territories.”  (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Kenneth Scherber, CEO – Skip Wetzstein, VP Sales and Marketing

Rycott Wholesale Ontario Canada  “I have had many positive comments from both our sales staff and our suppliers about how valuable they felt the training was. We are a small distributor and this was the first time that we brought any formal sales training to our staff. Your real life experience and stories were something that really hit home with everyone. It was great for them to hear from someone that has “been there, done that.”   (Presented a Foodservice Sales Training Seminar, Foodservice Consultant Seminar and a Center of the Plate Sales Training Seminar).
Dan MacEwan, Director of Sales and Marketing

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The official US DEPARTMENT OF LABOR job description for a FOODSERVICE OF FOOD PRODUCT SALES REPRESENTATIVE

FOOD PRODUCT SALES REPRESENTATIVES sell products such as bakery goods, meat, poultry, seafood, coffee, soft drinks, snack products, spices, and canned goods to wholesale and retail grocers, restaurants, hotels, and institutions such as schools, hospitals, correctional facilities, and senior citizens'

residential centers. They work primarily for food processors, wholesale houses, and food beverage firms, and their primary goals are to interest wholesale and retail buyers and purchasing agents in buying their products and to provide their regular clients with a high level of service on orders, product advice, displays, and advertising and promotional activities. Many Food Product Sales Representatives work directly for food processing firms, selling the company's products to wholesale grocers and suppliers for distribution to their retail customers. Others work for food brokerage firms, as more and more manufacturers now use food brokers, instead of their own sales forces. These Sales Representatives efficiently handle a large volume of sales, while representing many different companies. Food Product Sales Representatives in wholesale trade buy products from the manufacturers or brokerage firms and distribute them to their wholesale and retail clients. Instead of urging customers to buy a particular brand, they offer prompt, convenient service so buyers will not have to deal with many different manufacturers.

Depending on their experience and level of responsibility, Food Product Sales Representatives may call on companies, organizations, and institutions of all sizes, ranging from small, independent grocery stores to large regional supermarket chains. Those who are experienced may specialize in restaurant and airline sales or institutional sales. Usually experienced or supervisory Sales Representatives are selected to expand product distribution. These individuals prepare lists of prospective customers for sales leads, then travel through their assigned territories to solicit orders from new customers. They may use samples or catalogs to demonstrate their product. They quote prices, prepare sales contracts, and estimate dates of delivery. Other Sales Representatives service existing accounts. They normally check existing stock, reorder merchandise, and set up advertising displays for their customers. Some Food Product Sales Representatives contact customers and make their sales primarily over the telephone.

Sales Representatives also prepare sales reports and expense accounts, plan work schedules, make appointments, study literature concerning their product and new products coming into the marketplace, and monitor the sales, prices, and products of their competitors.

WORKING CONDITIONS

To represent the manufacturer or distributor, Food Product Sales Representatives usually travel to the customer's place of business, which could be a grocery store, warehouse, or office building. They may spend much of their time traveling between customer locations by automobile and stay overnight if necessary because of the size of their territory or because of customer appointments. Sales Representatives may need to analyze sales statistics and check stock on grocery shelves, walk-in freezers, warehouses, and stockrooms. They may also have to carry bulky displays and sample cases. Some Sales Representatives who deal with brokers and large retail outlets are generally not required to travel. They usually stay in the office, contacting customers by telephone, and only occasionally leave the office to attend conventions and sales meetings.

The occupation provides for some very rewarding experiences, but it can also be highly stressful as competition may come from Sales Representatives from other companies as well as one's own organization.

EMPLOYMENT OUTLOOK

The following information is from the California Projections of Employment published by the Labor Market Information Division. These figures represent the broad occupational group Sales Representatives-Except Scientific and Related Products and Services and Retail. Included in this group are occupations such as Sales Representatives for food products, tobacco products, motor vehicles, office machines, publications, sporting goods, paper products, and general merchandise.

Estimated number of sales people in 1990 141,060

Estimated number of sales people in 2005 177,380

Projected Growth Percentage 26%

(These figures do not include self-employment nor openings due to turnover.)

ENTRANCE REQUIREMENTS AND TRAINING

When filling trainee positions, some employers look for high school graduates, while others require a minimum of two years of college. However, there are few employers who will provide basic sales training to newly hired staff or those who have come up through the ranks.

Beginning Sales Representatives usually receive their training in an on-the-job program, while working with a sales manager or senior sales representative. The training period varies with the complexity of the job and the learning ability of the trainee; it may be a few weeks to several months long.

After the formal training period is over, Food Product Sales Representatives are assigned a territory. They are closely supervised for the first few years until they gain experience and are able to function independently.

ADVANCEMENT

The extent of promotional opportunities depends on the size and type of organization, with large firms often providing the best opportunities for advancement. Promotion may take the form of reassignment to a larger account or territory where opportunities are greater for larger sales commissions.

Experienced Food Product Sales Representatives may advance to institutional, industrial, or chain store sales. A college degree may be required for promotion to sales trainer or to management positions, such as account executive, sales supervisor, or sales manager. Promotion to district or regional manager may also require that a person relocate to another community.

 

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