Blog post 049 Stepping out of the comfort zone

Most of us naturally seek to avoid unnecessary inconvenience. However, taking a step out of the comfort zone can really benefit your business.

Companies grow by continually innovating and expanding their product line and reach. When you step out of your comfort zone and challenge yourself, you learn new things and gain a whole new world of knowledge. With the right mindset this will open new opportunities.

Can you guess the single biggest obstacle to a successful business? Our comfort zone!

As business owners, we find our “comfort zone” and stay there. Our comfort zone is a place that feels safe, familiar, and predictable.

Your comfort zone is a place where there are no surprises and no difficulties, just the same thing day after day. It's where you become complacent, satisfied with what you have right now even though you want more.

Being afraid of change severely limits what you can accomplish in your business. Living in a comfort zone stops you from trying new things. To be around for the long-term requires that you expand your marketing and services.

Stepping out of your comfort zone means expecting and welcoming change. This perspective is good because in business if you won't change, you're days may be limited. People that are willing to step out of the norm experiment and try new things and ideas.

People who step out are the people who do what others won't do.

How do you take that first step out of your comfort zone? You have to be confident and know that you can do anything with the right attitude and effort.

Get in the habit of doing things that make you feel uncomfortable or uneasy but are important for the well- being of your business.

Overcoming fears concerning your abilities and the unknown will let you accomplish practically anything you want. You must take that first step. Don't put it off. Take action where action is needed. Bite the bullet and do it even if you would rather not.

When you started your business you were most likely out of your comfort zone 24/7. Perhaps you were a great employee and technician who thought you would try your hand at running your own show. Overnight you needed to become a sales person, admin assistant, receptionist, marketing guru etc. You were out of your comfort zone big time.

Why it is that many business owners don’t take the plunge to venture out into the unknown after they have had their business for a while? Many believe that what they are doing worked in the past even if it is producing less results, so they keep doing the same thing.

Every business is changing and evolving constantly, there are many disrupters emerging in every market. When you are so embedded in your business it is near impossible to see the disrupters coming. Even those that see it coming don’t know how or what to do to stop it. They are fearful but stay in their comfort zone, doing the same thing hoping for different results.

A good solution is partnering with a business mentor to help learn and adapt to the changes that are inevitable. Another solution is to join associations like your state restaurant association, you local chamber of commerce, or your industry associations. They can be your link to your industry's universe and help you prepare for the future.