Blog post 011-KISS-principle-applied-to-sales

KISS is an acronym for "Keep it simple, stupid" used as a design principle by the U.S. Navy in 1960.  The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
 
1  Attitude. Train your mind to stay focused on your goals.  Maintain the attitude of a winner.  Aggressively approach each problem as another opportunity to increase sales.
 
2  Respect. Earn the total respect of your customer by being an expert in your business.
 
3  Service.  You will KNOW with absolute certainty that you can sell anybody if you approach people with the thought of "How can I be of service".
 
4  Urgency.  The way to attract customers to buy from you is by responding to every problem, opportunity or situation at the speed of light.
 
5  Confidence.  Without the security of a guaranteed income you must stop your mind from continually interrupting you with fears of failure and rejection.
 
6  Persistence. Selling can be done with mathematical certainty when you know how the numbers work and work those numbers with persistence.
 
7  Planning.  Implement a few effective planning strategies and you will increase your call effectiveness as much as seventy percent!
 
8  Attention. Have an irresistible offer that will have your prospects leaning forward asking for more!
 
9  Questions.  Ask questions that will have every buyer give you a blueprint showing exactly how to make the sale.
 
10  Presenting.  Give an honest, persuasive presentation and you will have the key that will open the door to every sale!
 
11  Objections.  Buyers give objections because you have not done your job of thoroughly presenting your irresistible offer.
 
12  Closing.  The skill that separates the amateurs from the professionals is not being timid when it is time to close the sale.
 
13 Follow up. Be so good in your follow up activities that you lock out the competition and keep customers buying.