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Why you don't have any clients!

 

Dear Friend and Colleague:

For every 31 people who start a speaking and consulting business, only one of them will actually be able to make a living.  Let me show you the little known secrets that will make you an amazing success.

If you are ready to put your speaking business in high gear and take it to the next level, read this entire page and consider making an investment that will show you the secrets that took me over 20 years to learn - the hard way..

You may not know me, because I am not a high profile speaker outside my niche business, or am I an entertainer.  So to interest you in my program I have to entice you using a different approach. What I lack in all the bells and whistles I make up in content. I will take you step-by-step through the business and show you what it really takes to make a great living as a full time speaker. What it takes to live an independent lifestyle where you work for whomever you want, whenever you want, at a fee that gives your clients a super value and you an MBA (Massive Bank Account).

A special message from Professional Speaker and former NSA-OK President Kristine Sexter.  (NSA - National Speakers Association) "Bob asked me to review his manual to make sure it had sufficient content.  I was compelled to ensure that every professional speaker, no matter their level of success or experience in speaking, make extreme efforts to purchase his manual and if possible, to attend one of his phenomenal seminars or coaching sessions...." Bob Oros, CMC, CSP is one of this nation’s most acclaimed speakers and consultants. However, what truly makes Bob successful is his unwavering commitment to ensuring his clients, and workshop attendees, are able to exceed their own goals! Two years ago I attended a workshop where Bob supplied each attendee with a 200-page manual that outlined EVERY SINGLE strategy he has personally utilized to build both his own business, and that of his innumerable clients!  Since then, Bob’s approach to building a speaking and consulting business has effectively and directly allowed my firm to produce record-breaking revenue! As Past President of NSA-OK, I have had the honor and pleasure of personally learning this business from the most celebrated in our field. No one outlines the process, step by step, with such clarity and credibility as Bob Oros!  Make every attempt purchase this manual or to attend one of his seminars, no matter how extreme!"

Here's what you will learn...

...how a non-celebrity speaker can work less, never make a cold call, never answer the phone, never pay anyone to market them and have a consistent six figure income - guaranteed!

How to write a training manual in less than 72 hours, turn it into a dozen products, have it double as a coaching program, two audio programs, magazine articles, and set it up on auto pilot so it will grow into Book II, Book III, Book IV, etc., without ever having to write another word yourself

How to write sales copy using top secret psychological laws that will draw your prospects in, make them excited and eager to buy your products, hire you over your competitor, feel lucky to have found you, willingly pay your full fee without hesitation, feel like they got a bargain, get a 100% evaluation every time, and turn your customers into your best sales people.

How to have an arsenal of professional quality full color marketing material including brochures, folders, table tents, manual covers, CD covers, post cards, jewel case inserts, note book inserts, specialty items, copies of your book, all for less than $1,000 which includes design, layout and printing

Comment from Professional Speaker, NSA member and former NSA President, Vern Holder.  "My best years in the speaking business came after I met you and started  applying some of the basic things you teach. I told you about the "ask for people that can use my type program." That really works. It was after that that I had 25 talks in ONE MONTH!" "The other simple thing I started doing was put a database on my computer and doing a regular mail out. You remember I started with twenty the first month and got four bookings. These simple mailouts on a regular basis have been exceptionally effective.   I'm doing about 300 per month now. By putting some thought into what I'm mailing (remember the plastic knife!), I've gotten some amazing returns and business." "You remember how impressed I was when you asked the meeting planner at the Lake Murray event we did together if you could get his comments in a letter?  Well after a program, when  the planner is telling me "How great I was," (Ha!) I immediately asked  him if I could quote him on that and if he would mind putting it in a letter.  Bob, that has led to THREE OR FOUR MORE BOOKINGS after every meeting. And as it snowballs, I find my self working more than ever. (I Judge how much is too much by how much time I have to  fish!)"

You will learn closely guarded selling secrets that will show you how to make yourself look like you are in high demand, build your client base, become an expert in your niche, have clients call you, make money before you leave home, sell product to 100% of the audience 100% of the time, always get paid on time, every time and put 80% of everything you make in your pocket

WHY SHOULD I CONSIDER BUYING YOUR MANUAL?

These are trade secrets that you simply won't find anywhere at any price.  You are an expert in your field as I am in mine.  When I need advice on a topic I hire an expert who specializes in that field.  I am a professional speaker..  I have conducted over 2,000 sales meeting and trained ten's of thousand's of sales people at every level from self employed professionals to CEO's of companies whose sales are in the billions.  I know what you need.

~You need a product to sell
~You need sales copy
~You need marketing material
~You need selling skills

~And most importantly...

...you need a starting point.  A day that you can mark on your calendar as the day you made the 100% commitment to your success. No more living in the future of "someday I will do it when everything is perfect, when I have enough money saved, when the kids grow up, when the mortgage is paid, when I start collecting my retirement, etc., etc."   Today is that day!

This manual is 100% relevant to you and your speaking, consulting or professional service business.

Dick Alexander, Professional Speaker, NSA-OK former President I just wanted to say again how much I think you did for the organization during your presentation. It made me think of the struggle every speaker goes through… about a business model. I think your presentation gave us the best and most complete business model of any speaker who has ever presented to this organization. To put all that material together in thes easy to understand manual… again, no one has ever done that! Thanks again for your tremendous presentation. With all of the new faces in the room I can’t imagine that your presentation won’t inspire a good number of them to get into the speaking business. Dick Alexander

This manual will show you how to...

1  Get 100% audience "buy in" - have folks leaning forward in anticipation
2  Identify and sell your unique sizzle that makes you different
3  Forget about selling and find people who WANT to do business with you
4  Do in ONE DAY what takes most speakers at least 100 days to do
5  Make money before you speak one word or sell any products
6  Sell product to 100 percent of the people attending your program
7  Present your fee so people will pay it without hesitation
8  Have hundreds of sponsors willing to pay your fee
9  Always get paid on time - every time - even before you speak
10 DOUBLE the value of your program without ANY additional effort
11 How to use technology to put your business on auto-pilot

You will learn things you should NEVER do and why

~~NEVER waste money on a demo video
~~NEVER use a one sheet to make the sale
~~NEVER answer your phone
~~NEVER make a cold call
~~NEVER follow up on referrals
~~NEVER give an elevator speech
~~NEVER give a free talk
~~NEVER depend on a bureau to market you
~~NEVER make a power point presentation
~~NEVER lose focus on what you do

12...Get hundreds of people to sell your program for you
13…How to invent a program that people will buy
14...How to develop a program and turn it into a dozen products
15...Marketing – Position yourself as the industry expert
16...Save thousands of dollars on your marketing material
17...Package your program as a “Mail Order” product
18...Write dynamic sales copy that will make clients call
19...Turn your evaluation form into a tool for your meeting planner

Why should I listen to you?

• Clients received over $30,000,000 from sponsors to pay for my programs,
• Full time speaker since 1992
• Over 2,000 paid speaking engagements in all 50 states,
• Consulted with sales people and speakers via email in six continents,
• Attended 8 National Speakers Association conventions,
• Attended 2 speaker universities, 2 winter workshops, 6 years of local chapter meetings
• Private discussions with hundreds of successful speakers,
• Certified Speaking Professional since 2005,
• 327 PAID magazine articles, five training manuals,
• 11 ebooks and 25 years of successfully selling to some of the toughest buyers on the planet.

SPECIAL OFFER.

You will receive a completely updated 197 page Speaking Business manual. This manual is a collection of top secret strategies that will cut years off your learning curve and help you get on the right road to being a highly paid, highly sought after speaker.  This manual will take you through the business and show you what it REALLY TAKES TO MAKE IT IN THE SPEAKING AND TRAINING BUSINESS.One payment of 197.00.  You will immediately have the link to the download page and the David Frey interview audio MP3.

$100 special discount!

But wait !   You hit the jackpot.  A marketing colleague of mine negotiated a special offer to drastically reduce the price so the folks on his list could take advantage of this manual!  You are right in the middle of this promotion and you can take advantage of it if you act RIGHT NOW!

Here is the deal: 

SOLD:	The first 50 = $9	NOW    = $27
SOLD:	The next 50 = $13	The next 50 = $37
SOLD:	The next 50 = $17	The next 50 = $47
SOLD	The next 50 = $21	The next 50 = $57

Click here to open a pdf file with a few sample pages...

Still not sure about making this investment?  Listen to this interview about the manual with David Frey... The download link to this audio is included when you purchase the manual.

"I have listened to your part of the Speakers Telesummit 3 or 4 times, particularly while I'm exercising in the mornings. Thank you for everything you so openly shared in this presentation with David Frey. Your tactics are phenomenal and so helpful when negotiating with a potential client. It's no wonder you're in such high demand with your expertise. You made a tremendous difference in how I will contact prospective clients. I can't wait to read the book. I've been salivating since I first heard David refer to "You can find this on page 10 and you can find that on page 19." Thank you for agreeing to be a part of the speaking telesummit. You made it a wonderful experience."
 
Cindi Dawson

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Why you don't have any clients!

This is straight talk.  No fluff.  If you were my own brother or sister trying to enter into the competitive speaking and consulting business - this is what I would tell you!  Don't be offended!

 

What is the most important thing you must do to sell a new client?
 
Trying to skip the most important ingredient is a huge mistake many new speakers and sales people make.  And when you are put under pressure to make a sale, this step is not considered important - so it is skipped and the sale is lost.  Nearly 100% of the time.
 
The way things are out there today this essential ingredient is so important you wouldn't last a month as a new speaker unless you realize how important it is.
 
You are under the gun for more sales.  You call on a prospect, dump your sales pitch in their lap and wonder why they don't jump on board with you.  You even cut the price so low you are not making any money.  They still don't bite.  And you wonder how people can be so set in their ways that they won't hire you.  You start looking for someone to blame.  You think that you are not offering the right products, or your service is not good enough.
 
Well, all you have to do to see the problem is look in the mirror.  And then ask yourself "why should anyone hire me?"
 
"I'm honest" you might say.  "my company has a good reputation" you might be thinking.  "I know my products and topics inside and out" you might be saying trying to justify your lack of sales. 
 
Well, all those things are important, but they don't matter all that much.  Just about everyone in business has the same things going for them.
 
Let's look at it from the prospect's point of view.  "I don't care how low your prices are.  I don't care how many benefits you have.  I don't care if you have the most perfect offer in the universe.  I don't know you - so I don't trust you.  Period!"
 
So, Job 1 is to establish trust.  You must establish trust if you want to make the sale.
 
And today people don't trust anybody unless they have earned it and neither should you.
 
Here are a couple of guaranteed ways to build trust.  And if you are a buyer, don't buy unless you established trust with the person doing the selling.  In today's economy everybody is under the gun.  They feel the pressure.  The heat is on and some people don't know how to deal with it.
 
The only way to build trust today is consistent exposure.  That means if you sell them on the first call it is probably because the check won't clear the bank.  It DOES mean that you make the first call and pick up some information.  It means on the second call you pick up a little more information.  It means on the third call you bring them an idea that will help their business.  On the forth call you bring them a free sample.  On the fifth call you bring them some helpful news, etc.
 
I know what you are thinking.  I need business NOW.  I just lost one of my biggest accounts.  My income is going to take a huge cut. 
 
Well, you should have thought of that 21 weeks ago.  That is how many exposures it takes today before someone will really trust you enough to give you their business.  Let me say that again.  TWENTY-ONE exposures.   Are you so confident that you don't need to call on any new business?  Are you so sure about your current customers that you know they will never leave you, never go out of business, never switch ownership, or a dozen other reasons that can cause you to lose a client? 
 
Are you thinking that your job description is not SELLING?  Are you embarrassed to be called a sales person?  If you are, you are missing the whole point of being in business.  Fancy titles are not designed to exclude you from selling, they are there so make the customer view you as something other than someone who is simply trying to sell them something.  But from your point of view, you need to say to yourself "I am a sales person and damn proud of it!"
 
What does this mean in sales activities? 

 

It means you better add 10 more prospects to your list and start a "consistent exposure" program with each of them.  It means you better not take your current customers for granted.  It means you had better be a little more demanding of yourself.  It means that if you are not putting in a 50 to 60 hour week marketing your services you are not doing the job that needs to be done.  You are not pulling your share of the effort it is going to take to pull your company out of the negative situation it is in.  It means you are a drag on the system.
 
Trust.  You need to be establishing it at a deeper level than ever.  It is not who has the cheapest price!  It's who do I trust the most with my business? 

 

There are a lot of scammers out there.  Every night on the news you hear about another way someone was taken advantage of, lost their money, lost their house, lost their business, etc.  More and more reasons not to trust anyone.
 
And in walks you!  You want me to dump my current vendor and you want me to hire from you!  How do I know you are who you say you are?  How do I know you have my interest at heart?  How do I know you will deliver what you say you will?  Those things have to be earned.
 
After I see you or hear from you consistently 21 times and you have followed up on some of the things I have asked you about.  After you bring me references and testimonials from people I know - and I check you out, then we can talk.  Then we will have established a relationship based on mutual trust.  Then we can do some business.
 
Try to high pressure me into hiring you before you have earned it and you might as well never come back.  You might as well go work for the government.  Because trying to sell in today's business climate without first earning trust is like having the most powerful computer in the world and not knowing that you have to plug it in to make it work!
 
And by the way.   The 21 exposures comes from the National Advertising Association.  That's how many exposures it takes before someone will trust you enough to buy!

 

I have been full time in the speaking and consulting business for nearly 20 years.  I have written enough training manuals, newsletters, selling tips, sales letters and ebooks to fill a library.  I have many clients whom I have known for the entire 20 years.  I give a lot of value when I have the privilege of speaking to a group of sales people or sales managers.  I love what I do in spite of the 60 hour weeks I put in and the 75,000 miles I travel every year.  But it is worth every drop of sweat because when people trust you enough to hire you or buy from you, there is no greater satisfication.  No greater feeling than to know you have helped someone improve their business. 
 
Let me help you improve your business.   It's time to shake things up.  Don't lose your edge by not doing the thing you have to do to make a success of your speaking and consulting business!

This manual will give you all the tools you need to put your business in high gear.

 

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These two ebooks are yours free when you order

If you have ever wondered how successful sales professionals stay motivated and keep selling in the face of doom and gloom, your curiosity can now be satisfied.   These ebooks are something EVERY PERSON should read who is responsible for creating sales or managing sales people.  Y ou can download them RIGHT NOW FREE once you place your order!  Nearly 100 top sales people contributed to make this book possible for you.